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Creative services for brands, startups and ideas in progress. Launch, growth or a new experiment. That’s where we’re with you.

For founders who know the difference between caring about quality and obsessing over pixels. We get world-class work done so you can get back to building your business.

Originally taken from the idea that magic without logic is chaos, and logic without magic is boring. MxL is what happens when you need external expertise without external bureaucracy.

We plug in fast, solve the creative challenge, and get you back to what you do best. Fresh perspective, proven approach, no creative theater.

Originally taken from the idea that magic without logic is chaos, and logic without magic is boring. MxL is what happens when you need external expertise without external bureaucracy.

We plug in fast, solve the creative challenge, and get you back to what you do best. Fresh perspective, proven approach, no creative theater.

Brand platform

Brand platform

Identity systems

Identity systems

App & web design

App & web design

No-code solutions

No-code solutions

Launch kits

Launch kits

Design systems

Design systems

Creative workshops

Creative workshops

Creative direction

Creative direction

Team building

Team building

Every stage needs a different product design push. We help to find the right one.

Every stage needs a different product design push. We help to find the right one.

Fast Track

One week sprint for essential launch assets. Focus on what moves your business forward fastest.

1 week

•

From $3,5k

Fast Track

One week sprint for essential launch assets. Focus on what moves your business forward fastest.

1 week

•

From $3,5k

Brand Platform Workshop

Strategic foundation to align your team on positioning and narrative. Two intensive days of clarity.

2 days

•

$4k

Brand Platform Workshop

Strategic foundation to align your team on positioning and narrative. Two intensive days of clarity.

2 days

•

$4k

Brand Visual Identity

Complete visual system from logo concepts to applications. Pure execution for market-ready brands.

From 20 days

•

From $8k

Brand Visual Identity

Complete visual system from logo concepts to applications. Pure execution for market-ready brands.

From 20 days

•

From $8k

App/Web Foundation

Digital product design from concept to core scenarios. Sprint-based approach for web or mobile.

From 3 weeks

•

From $3,5k/wk

App/Web Foundation

Digital product design from concept to core scenarios. Sprint-based approach for web or mobile.

From 3 weeks

•

From $3,5k/wk

Wildcard

Bespoke solutions for unique challenges. Complex experiences that require custom scoping and approach.

Scoped

•

Custom

Wildcard

Bespoke solutions for unique challenges. Complex experiences that require custom scoping and approach.

Scoped

•

Custom

Republic. Executive consulting for an investment platform democratizing private startup investing with $1.5B+ facilitated

JBakery. Brand and space design foundation for café & bakery with pastry variations from around the world

Sizl. Product vision, brand foundation & website for a comfort food delivery service with $3.5M raised and an entertainment layer

Starling&Cuttlefish. Brand foundation & website for an org design consultancy with 3,000+ professionals trained in agile transformation

Chado. Naming & visual identity for modular smart-home startup founded by developers of large-scale residential projects, assembling homes in just 96 hours

Chef du Chien. Brand foundation and website for a boutique dog wellness brand inspired by haute cuisine

Run by Stas
Polyakov, ex-Design Director and executive consultant at top-tier companies, from tech giants to cultural icons.

Selected clients

Startups & Founders

Tokenized equity platform with 3M+ users
Republic Note, US
Fintech, Web3

Food delivery startup with $3,5M raised
Sizl, Canada
FoodTech, DTC, Entertainment

AI compliance tool reducing weeks of review to 5 minutes
GetGen, US
RegTech, B2B SaaS

Global pitch network used by 130+ early-stage investors
House of Pitch, US
B2B SaaS, VCTech

Boutique dog wellness brand with Michelin-style positioning
Chef du Chien, UK
DTC, Lifestyle, Pets

Growth & Corporate

Investment platform managing $1,5B+ in assets
Republic, US & UK
Fintech, B2C, Alternative assets

Freight logistics platform shipping 350+ MW in renewables
Fura
Logistics, Greentech, Infrastructure

SMB neobank with 2× profit growth in 2 years
Digital bank for small businesses
Fintech, B2B, SME

Freelance marketplace with 2,M+ users in CEE
Online marketplace for professionals
Professional Services, Marketplace, B2C

Tech group with 15+ large-scale B2B/B2C products reimagined
Multi-product digital ecosystem
Tech, Superapp, Platform

Organizational consultancy with 3K+ trained in agile product practices
Starling&Cuttlefish, Netherlands
Consulting, Agile transformation

Culture & Lifestyle

Café & bakery chain with 50+ global pastry variations
JBakery, UAE
Hospitality, F&B, Lifestyle

Film & music festivals with 20K+ annual visitors
International cultural festival series
Events, Arts, Music

Experimental theatre brand with cult creative following
Gogol Center, Germany
Theatre, Culture

Creative industry platforms for content, events and publishing
Digital tools for creators and organizers
SaaS, Culture, Events

Streaming platform offering top-tier TV shows
On-demand content service
Media, Entertainment, Streaming

© Magic × Logic

Founded in 2018
Rediscovered in 2022